CPM (or cost per thousand) refers to advertising bought on the basis of impression. This is in contrast to the various types of Pay For Performance advertising, whereby payment is only triggered by a mutually agreed activity (i.e. click-through, registration, sale).
The benefit of CPM is that you, as an advertiser, are able to communicate your brand with a large volume of targeted consumers. It is a cost effective direct marketing model and provides for an excellent alternative to other traditional direct marketing. |
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| Promoting your products or services by email is a powerful and flexible form of direct marketing. As an advertiser, you can communicate your message quickly and personalise your communications in a cost effective manner. You can also tailor your message to specific types of customers. Email is low cost, measurable, fast and above all it works. |
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