CPA (or cost per action) is when you as an advertiser are charged only for a specific action, which is predetermined at the time of the ad purchase. This payment model is based solely on qualifying actions such as sales or registrations of a product or service.
The CPA model is at the other end of the spectrum from the Cost Per Impressions model (CPM). With a CPA model, Mikkelsen Media are taking most of the advertising risk, as campaign success is very much dependant on good conversion rates from your consumer offer, creative and web site.
Mikkelsen Media provide for full campaign management ensuring that your creative design and acquisition model is most suited to your product or service. |
|
|
| Promoting your products or services by email is a powerful and flexible form of direct marketing. As an advertiser, you can communicate your message quickly and personalise your communications in a cost effective manner. You can also tailor your message to specific types of customers. Email is low cost, measurable, fast and above all it works. |
| | - Further information |
|
|
 |
